Swiss Group Deepens JETOUR and SOUEAST Presence in Ghana with Three-Day Auto Expo
Swiss Group Ltd., the official distributor of JETOUR and SOUEAST in Ghana, is bringing the two automotive brands closer to Ghanaian consumers through a three-day automotive exhibition designed to showcase vehicles, offer test-drive experiences and highlight vehicle financing and after-sales support.
The JETOUR × SOUEAST Auto Expo 2026, scheduled for October 30 to November 1 at GHUD Park, Accra Mall, will provide prospective vehicle buyers, businesses and automotive enthusiasts with an opportunity to explore the brands, interact with industry professionals and experience selected models firsthand.
The initiative is being spearheaded by Dr. Abdallah Farhat, Founder and Chief Executive Officer of Swiss Group Ltd. and owner of JETOUR Ghana and SOUEAST Ghana. It forms part of the company’s broader strategy to strengthen the presence of both automotive brands and build customer confidence in Ghana’s growing automobile market.
Beyond showcasing vehicles, the Expo is designed to give visitors a better understanding of the complete vehicle ownership experience, from selecting a preferred model to accessing financing, maintenance and long-term technical support.
More Than Just a Vehicle Exhibition
Visitors to the three-day event will have the opportunity to explore a range of JETOUR and SOUEAST vehicles, discover their features and technology, engage with the Swiss Group team and participate in test drives of selected models.
The test-drive experience will allow prospective buyers to assess the vehicles firsthand, understand their performance and make more informed purchasing decisions.
A key focus of the exhibition will also be the importance of reliable after-sales service, an essential consideration when purchasing a vehicle.
As the official distributor of JETOUR and SOUEAST in Ghana, Swiss Group Ltd. provides customers purchasing through the company with access to genuine spare parts, specialised automotive technicians and dedicated after-sales support.
The company maintains that vehicle ownership should extend beyond the initial purchase, with customers having access to the necessary servicing, maintenance and technical assistance throughout the lifespan of their vehicles.
By highlighting these services at the Expo, Swiss Group aims to demonstrate the value of purchasing from an authorised distributor and the support available to customers after taking delivery of their vehicles.
Vehicle Financing Opportunities Through Partner Banks
Making vehicle ownership more accessible will be another major feature of the JETOUR × SOUEAST Auto Expo 2026.
Swiss Group Ltd. has invited its partner banks to participate in the exhibition, providing prospective buyers with an opportunity to engage directly with financial institutions and explore available vehicle financing options.
Bank representatives will be on hand to provide information on financing arrangements and guide interested customers through the available options.
Bringing automotive brands and financial institutions together at one venue is expected to make the vehicle purchasing process more convenient, allowing visitors to explore their preferred vehicles while considering suitable financing arrangements.
Swiss Group’s Vision for JETOUR and SOUEAST in Ghana
The Auto Expo reflects Swiss Group Ltd.’s continued commitment to developing the JETOUR and SOUEAST brands in Ghana through customer engagement, strategic partnerships, exhibitions and sustained market development initiatives.
Under the leadership of Dr. Abdallah Farhat, the company is focused on strengthening brand awareness while ensuring that customers understand the products, services and ownership support available through its distribution network.
The exhibition also provides an opportunity for the public to engage directly with the company, ask questions about the vehicles, explore available models and learn more about the services that accompany their purchase.
Swiss Group Ltd. is inviting the general public, corporate organisations, families, automotive enthusiasts and prospective vehicle buyers to attend the three-day event.
Whether visitors are considering purchasing a new vehicle, exploring financing opportunities or simply interested in discovering the latest offerings from JETOUR and SOUEAST, the Expo promises an opportunity to experience both brands in one location.
Event Details
- Event: JETOUR × SOUEAST Auto Expo 2026
- Date: October 30 – November 1, 2026
- Time: 10:00 a.m. – 10:00 p.m. daily
- Venue: GHUD Park, Accra Mall, Accra
- Organiser: Swiss Group Ltd.
- Featured Brands: JETOUR and SOUEAST
Key Attractions:
- Exhibition of JETOUR and SOUEAST vehicle models.
- Test-drive experiences for selected vehicles.
- Engagement with automotive specialists.
- Vehicle financing discussions with partner banks.
- Information on genuine spare parts and after-sales services.
- Direct interaction with the Swiss Group team.
