BlueSPACE Financial Cloud has introduced BeINsured, Ghana’s first USSD-based auto insurance marketplace, in partnership with MTN MoMo, CALBANK, and top insurance providers. This innovative platform aims to simplify the process of comparing, purchasing, and managing vehicle insurance, making coverage more accessible and affordable for all Ghanaians.
With BeINsured, drivers can now explore multiple insurance options, compare policies, and select flexible payment plans—all through a simple USSD shortcode (*170#). By eliminating paperwork, long queues, and complex payment processes, BeINsured streamlines insurance acquisition, offering a hassle-free alternative to traditional methods.
A Game Changer in Insurance Access
Speaking at the launch event, Samuel Amanor, CEO of BlueSPACE Financial Cloud, emphasized the platform’s potential to revolutionize Ghana’s insurance landscape.
“BeINsured is not just another digital product—it’s a game changer for the insurance industry. By leveraging USSD technology and strong partnerships, we are ensuring that insurance is no longer a luxury, but a right for every Ghanaian vehicle owner,” Amanor stated.
Empowering Brokers & Expanding Offerings
The launch event also highlighted BeINsured’s role in supporting insurance brokers by equipping them with digital tools to enhance customer engagement and policy distribution. Additionally, BlueSPACE unveiled plans to expand beyond auto insurance, with upcoming services including cargo insurance for the transport logistics sector.
The discussion further explored opportunities in life insurance, with a focus on integrating coverage purchases into everyday mobile transactions, such as airtime top-ups, to enhance accessibility.
How BeINsured Works
BeINsured offers key benefits to users, including:
Instant Access – Insurance purchases via USSD anytime, anywhere.
Multiple Options – Comparison of policies from leading insurance providers in one place.
Flexible Payments – Options for full payment or installment plans.
Seamless Transactions – Powered by MTN MoMo and backed by CALBANK.
A Step Towards Financial Inclusion
Designed with a mobile-first approach, BeINsured aims to bring insurance services to millions of Ghanaians, especially those previously underserved. By leveraging widespread mobile adoption, the platform ensures that vehicle owners—whether in urban centers or remote areas—can access insurance with ease.
Ghanaians can now access BeINsured through MTN MoMo by dialing *170#.
Source: BlueSPACE
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