Michael Jackson’s 'Neverland' Estate Courts Chinese Buyers

The King of Pop’s former California home is currently available for $100 million

The former home of Michael Jackson, known as 'Neverland,' located in Los Olivos, California.

SOTHEBY'S INTERNATIONAL REALTY

How do you you get to Neverland? “Second star to the right, and straight on till morning.”

How do you get ‘Neverland’ a buyer? Head east.

CNBC reports that the owners of Michael Jackson’s former home, the ‘Neverland’ estate in Los Olivos, Calif., have enlisted the help of Luxify, an online marketplace of luxury goods, to pitch the $100 million property to Chinese buyers.

"Our goal is to display these unique properties to Chinese buyers," Alexis Zirah, co-founder of Luxify, told CNBC on Friday."If you look at the U.S. property market, it's been boosted by an influx of Chinese investors. They are the largest foreign investors, having spent $30 billion last year alone. Those people are really buying things at the high end of the market..."

It’s a market that makes sense for the one-of-a-kind high-end home since unique properties have piqued the interest of wealthy Chinese house hunters.